{"url":null,"currentDoc":{"docId":"NjAwMDAxNTQ4ODQ=","title":"一文读懂手机号码营销推广的合规问题","subTitle":null,"summary":"","docType":"article","docOrdinal":0,"createTime":null,"modifiedTime":null,"lang":"cn","author":null,"count":null,"permit":false,"score":null,"attention":false,"translations":[],"additionalFields":{"features":"","author":"15074,23657","aiSummary":"本文主要探讨了商家利用用户在注册时填写的手机号码进行推广营销所应注意的合规问题。在我国，要求用户在注册时提供手机号码具有正当性和必要性。然而，商家在获取相关手机号码后，是否可以直接用来进行营销推广并不必然，还需要结合个人信息保护以及电话营销的法律规定。商家应遵循合法、正当、必要的原则，并取得个人同意方可处理个人信息。此外，商家进行电话营销应与该服务提供者本身的基本功能服务保持一致性或高度关联性，通过自动化决策机制或其他合理方式能够确认推广的项目是对用户有益的、需要的。最后，商家应尊重用户意愿，明确撤回相关同意或拒绝营销推广的方式和路径。","organsText":"广东广悦律师事务所","docLength":"23024","authorNames":"<a class=\"contentlink\" href=\"#NoAuthor15074\">张昌倩</a>&nbsp;（<a class=\"contentlink\" href=\"#NoOrgan1363\">广东广悦律师事务所</a>）&nbsp;<br/><a class=\"contentlink\" href=\"#NoAuthor23657\">梁浩林</a>&nbsp;（<a class=\"contentlink\" href=\"#NoOrgan1363\">广东广悦律师事务所</a>）&nbsp;<br/>","authorsText":"张昌倩,梁浩林","issueDate":"2022.01.28"},"promulgatingHistoryList":[],"contentAnnotationList":[],"pointAuthorAndOrganList":null,"coreWords":null,"explains":null,"caseRelatedCase":[],"caseRelatedAnalysis":null,"panorama":{}},"previousDoc":null,"nextDoc":null}